Sheet IBH-060 · Case shapes

Fieldbook — mixed shapes from recent work

The fieldbook is not a portfolio of promised results. It describes situations, methods and records — anonymised where required.

Architecture · Fintech

Message spine for a regional launch

A payments company needed one narrative across three markets. We produced a spine document with local annexes rather than three separate stories.

Record: architecture memo Rev C, filed 2026.

Direction · Healthcare

Tone guide for clinician-facing copy

Restrained typography and photography rules for a clinic group expanding into telehealth.

Record: direction sheet with proof initials.

Editorial · Logistics

Quarterly newsletter system

Template, calendar and approval path for a B2B fleet operator. British spelling throughout.

Record: content system diagram and sample issue.

Situation

Consumer brand entering Singapore with a global campaign that ignored local proof points.

Method

Architecture sprint plus two blue line passes on hero copy.

Record

Handover index with circled paragraphs and channel map.

Names and logos are withheld unless clients permit citation. We describe methods, not metrics. For questions about fit, begin with Site Visit.

Louvre window casting daylight across studio desk
Louvre light · afternoon field notes

Reading the fieldbook

Each block lists situation, method and record — not revenue impact or lead counts. We describe what we did so you can judge fit, not so we can claim credit for your results.

Sectors repeat because problems repeat: fintech launches need spine documents; healthcare needs tone restraint; logistics needs calendar systems. The method varies; the elevation labels stay constant.

If you need a reference call with a named client, ask during Site Visit. We obtain permission before sharing contact details and decline when a client prefers anonymity — which is often.

More field notes

Education sector work often needs plain English summaries for boards. We add a one-page plain summary without dumbing down technical accuracy.

Technology startups often arrive with investor slides that contradict the website. We reconcile them in E/01 before any E/05 production.

Fieldbook entries rotate off this page when cases age beyond five years unless clients renew publication permission.

Tiong Bahru — fieldbook map